YouTube Bolts into Next Phase of Virtual Reality with 3D video

Markets & Products / Why do they matter? / Why should I care? / November 5, 2015

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In a cable car high above Japan, the country’s distinctive architecture unfurls beneath me. I see clay kawara tiles covering rooftops, shimmering as the cable car gently swings.

Suddenly everything stops, then goes dim.

YouTube is buffering.


The implications are real. By making its entire video library workable with Cardboard, YouTube is creating the biggest collection of VR-ready videos in the world. That might not mean much now, but it could get YouTube’s massive audience familiar with the idea of VR. That’s especially crucial as the biggest tech giants in the world, including Facebook and Samsung, try to bring VR into the mainstream.

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